To celebrate its 125th anniversary, Coca-Cola has just opened a new display on the history of its visual identity at the Design Museum in London. The exhibition fills the Design Museum’s glass tank and features some rarities from the Coke archives, commonly housed in a vault in the Coca-Cola headquarters in Atlanta. The display also shows that while differently shaped Coke bottles have come and gone, the brand’s visual identity has survived largely unchanged in 125 years. [Source]