On Monday, Apple will announce what’s next for its globally popular range of iPods, iPhones, tablets and computers, and the strand running through all of it will be peerless design, integrating software and hardware to produce devices and services that are popular because they are simple. The man behind that is Briton Jonathan Ive, officially the senior vice president of industrial design at Apple, and he has long acknowledged Dieter Rams as his inspiration. Rams, who has never spoken at any length about Apple, was the man behind Braun when it made a host of classic gadgets from radios to juicers, and he’s the subject of a forthcoming celebration published by Phaidon, to which Ive has written the foreword.[Source]
Categories: Design
