The online food ordering and delivery market in Pakistan is getting really hot and spicy. Today, Denmark-based online food delivery company E-Takeaway reveals it has expanded into Pakistan by acquiring a local startup. The deal (no financial details are disclosed) sees Urbanite.pk being run as the Danish company’s Pakistan business.

E-Takeaway is operating in five European countries right now. The firm is aiming at as many as 15 countries around the world by the end of the year. E-Takeaway’s homepage indicates it’s working on launching in Hong Kong and possibly Australia, so this Pakistani move looks to be the first of several into Asia-Pacific.

Read the full article in Tech in Asia here.