Apple has retained its title as the coolest brand in Britain for the third year running but Twitter has fallen out of favour to make way for rival Instagram, according to an annual survey.

The CoolBrands list saw Twitter drop out of the top 20 after three years, while Instagram made its debut at number 14.

The streaming service Netflix, home of award-winning drama Breaking Bad, broke into the top 20 for the first time. Retailers Liberty and Selfridges returned after a one-year absence, as did technology brand Bose.

The luxury fashion brand Stella McCartney also re-entered the top 20 alongside champagne label Dom Pérignon, which regained a place after a three-year absence.

A total of 13 brands retained top 20 status from last year, including Chanel, Aston Martin and Nike, but those falling out of favour included Italian fashion giant Prada, Adidas and BBC iPlayer.

1. Apple
2. Aston Martin
3. Nike
4. Chanel
5. Glastonbury
6. Google
7. YouTube
8. Dom Pérignon
9. Rolex
10. Netflix
11. Bang & Olufsen
12. Ray-Ban
13. Alexander McQueen
14. Instagram
15. Bose
16. Liberty
17. Selfridges
18. Sony
19. Virgin Atlantic
20. Stella McCartney

[Source]