Can Bob Marley become the Marlboro Man of marijuana?

Privateer Holdings, a Seattle-based private equity firm that invests in the marijuana industry, has struck a deal with the estate of the Jamaican reggae star to launch a global cannabis brand.

Its Marley Natural subsidiary will start selling products late next year, including “heirloom Jamaican cannabis strains”, marijuana-infused skin creams and lip balms, and accessories such as vaporisers and pipes “based on those that Bob preferred”.

It is Privateer’s biggest move into the blossoming consumer market for recreational marijuana that has emerged thanks to the legalisation of sales and production in several US states including Colorado and Washington, and Uruguay, decriminalisation in other places, and growing acceptance of medicinal use. The drug remains illegal under federal US law.

[Source]