Hear the story of how Nathan Clark was inspired to create an icon. An icon that would be worn by some of the most famous subcultures of the next 65 years. The Clarks Desert Boot.

Discover what it was like to be a Mod by speaking to the definitive Mod, Steve Barrow, live from 1962. The first in a series of interactive documentaries told for the first time on WhatsApp.

Directed by Hoi Polloi.

WhatsApp #ClarksDesertBoots to Steve now on +44 7481 492599 to start the journey.

https://www.youtube.com/watch?t=12&v=FmNGYjzhlwY

Read more on CMO by Adobe here.