H&M releases the teaser for the World Recycle Week campaign song and video ‘Rewear it’ featuring artist M.I.A.
During the campaign period, April 18-24, H&M aims to collect 1,000 tons of unwanted or worn out garments from customers worldwide in its more than 3,600 stores.
To raise awareness M.I.A. wrote the song ‘Rewear it’ exclusively for H&M and the World Recycle Week campaign.
H&M has worked closely with choreographer Aaron Sillis to interpret M.I.A.’s music and lyrics into dance moves for the campaign’s video.
The result of this collaboration is a video featuring M.I.A. together with an eclectic cast of interesting influencers and inspirational people from all over the world.